WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Picture this: you’re itching to go on a run, but all you have are walking shoes. Did you know that running in walking shoes can result in injury? Though they may look similar, walking and running shoes are each optimized for their respective activities. Using one in place of the other (especially walking shoes in... READ MORE

Is your fitness studio struggling to retain long-term members? If so, it may be time to rethink your marketing strategy. Though outreach sounds simple, it can be surprisingly intimidating, especially for small businesses. We’ve put together a list of six cost-effective fitness studio marketing ideas to help you expand your reach (and boost your membership).... READ MORE

Austin, Texas, is often called a “runner’s paradise” for its wide variety of diverse, sprawling, and scenic trails. As a result, Austin has no shortage of run clubs. While running on your own can be incredibly rewarding, running with a group comes with undeniable benefits. With so many running clubs in Austin, TX to choose... READ MORE

If you’re a runner, you’ve likely experienced heading out for your first mile and feeling okay, and by the third mile, your knees scream. The truth is, running shoes don’t just cause discomfort. They can also cause serious injuries, which is why we’re sharing tips on how to choose running shoes for your foot type.... READ MORE

Running is an incredibly beneficial and accessible form of exercise for many people. It’s also one of the oldest sports, with a long and fascinating history. And yet, building a running habit from the ground up can be an intimidating feat. The good news? You don’t have to be fast, experienced, or perfectly prepared to... READ MORE

If you’ve spent any time around experienced runners, you’ve probably heard them talk about their “rotation.” One pair for long runs, one for speedwork, and so on. Maybe they even have another for recovery days. But what exactly is a running shoe rotation, and is it something you really need to worry about? Whether you’re... READ MORE

Every runner has that moment when they pick up their favorite running shoes and think of a pre-dawn run, a weekend run, and maybe even a marathon. They put them on, and the sneakers still feel fine, or at least good enough. But the fact is that midsole foam breaks down before the outsole starts... READ MORE

There’s that moment when you hit the “confirm” button for a marathon, and you feel that rush of excitement. And then a few beats later, if it’s your first time, especially, you wonder, how long does it take to train for a marathon, really? What does it take to run 26.2 miles? The honest answer... READ MORE

As a cross country runner, have you ever lost a race you wanted to win based on your goals? The chances are you didn’t lose them in the final 200 yards, but in the mud or the slick downhill. You know it’s essential to have the right cross country running shoes that help you achieve... READ MORE

When you think about it, the practicality of running is simple. You lace up, and you go. But if you want to remain healthy, perform better, and improve your running, it takes a bit more than that. A critical element involves cross training for runners. Why? Cross training exercises strengthen muscles, improve endurance, and help... READ MORE

Jeff Galloway, Olympic runner and the man behind the run-walk-run method, passed away on February 25, 2026, at age 80. He was also the official training consultant for runDisney, which was the very race series that introduced me to his method. An Inspiration for the Disney Marathon   I first heard of Jeff Galloway when I... READ MORE