WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

When you think about it, the practicality of running is simple. You lace up, and you go. But if you want to remain healthy, perform better, and improve your running, it takes a bit more than that. A critical element involves cross training for runners. Why? Cross training exercises strengthen muscles, improve endurance, and help... READ MORE

Jeff Galloway, Olympic runner and the man behind the run-walk-run method, passed away on February 25, 2026, at age 80. He was also the official training consultant for runDisney, which was the very race series that introduced me to his method. An Inspiration for the Disney Marathon   I first heard of Jeff Galloway when I... READ MORE

Some of us may prefer a minimalist life, but clutter can sneak up on us. For instance, there may be a growing pile of athletic shoes by the front door, or clothes hanging in closets that “might fit again” someday. You can also think of your kitchen and that drawer full of stuff. It’s your... READ MORE

When people search for “jobs sustainability” because they’re looking for opportunities as energy engineers, scientists, or corporate executives, they don’t realize that jobs sustainability can begin in faraway markets, towns, and small micro-enterprise spaces. For many people, selling shoes and sneakers is a way to earn a sustainable income in a place with very limited,... READ MORE

If you’ve ever rolled your ankle on a trail, dealt with instability during speedwork, or felt lingering soreness after long runs, then you know how important the right shoes can be. While no shoe can completely prevent injuries, choosing running shoes with ankle support can significantly improve stability, comfort, and confidence—especially if you’re prone to... READ MORE

When you love running, immersing yourself entirely in that single activity is easy. The key to success is finding the areas where you excel and those where you could use fine-tuning. So, we’ll explore the qualities every runner needs in this post. If you’re a runner, when you step back and look at your performance... READ MORE

Carbon-plated running shoes have gone from elite marathon secret to mainstream race-day staple, and for good reason. Thanks to spring-loaded foams, carbon fiber plates, and aggressive rocker designs, today’s carbon race shoes are helping runners of all levels improve efficiency, conserve energy, and chase new personal bests. But not all carbon-plated shoes deliver the same... READ MORE

Imagine, as has happened with our partners, a quiet morning at a running store and a customer dropping off gently worn sneakers. The athletic shoes were headed for the trash, but instead they’re a sustainable sneaker pair on their way to something much more powerful: a second life. Since 2018, Ultimate Fit Shoes & Fitness... READ MORE

Running your first half marathon is a big goal, and a totally achievable one with the right training program! Whether you’re starting from scratch or building off shorter races, a structured training schedule can help you build endurance, avoid injuries, and show up on race day feeling confident, rather than overwhelmed. In this guide, you’ll... READ MORE

Loving running? A lot of people do. The best way to stay the course is by getting involved with your local running community. For years, more and more people picked up running as their sport of choice. As a result, there’s been an increase in the number of organizations, events, and meetup groups centered around... READ MORE

Perhaps you’ve had a pair of sneakers and wondered, as you put them in the trash, whether you should. Short answer: No. But we know. The next thought you may have had is, where can you even dispose of them? Let’s face it; you’re not looking to make what to do with your gently worn... READ MORE

Trail running shoes in 2026 are more advanced and specialized than ever before. Whether you’re tackling rocky singletrack, logging ultra trail miles, or bouncing between pavement and dirt, the best trail running shoes are designed to protect your feet, improve stability, and keep you comfortable over long distances. But anyone who’s spent some time in... READ MORE