WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Some big breakthroughs in life happen through significant milestones, such as getting your first job, place, getting married, or having your first child. But if you spend time with runners, you realize that a lot of progress also happens with the simple things, such as miles. Every mile run is an achievement, which can eventually... READ MORE

For years and years, running has been an equalizer in the sense that you lace up, go outside, and run. But beneath the idea of this reality is a complicated truth. There’s a need to continue ensuring diversity in sports, especially in running. It’s a conversation that should never stop happening, so we ensure full... READ MORE

You don’t need a massive ad budget to grow your gym’s membership or strengthen your community presence. In fact, some of the best gym marketing ideas are the ones that cost nothing upfront. All they require is creativity, consistency, and a willingness to connect with people authentically. Whether you’re an owner opening a new gym,... READ MORE

Running is as good as (or better than) therapy for a lot of people. That’s not to mention the myriad physical benefits of staying in shape by engaging in the oldest exercise known to mankind. And if you can fit in some nice views of the American landscape? Well, life sure is grand. We’ve scoured... READ MORE

When you’re running during a perfect fall day or crushing your miles for the week, you may not consider CO2 emissions. But did you know that your favorite running shoes have a hidden cost? Unfortunately, it’s true. The CO2 emissions have an environmental and life impact when they end up in landfills. CO2 emissions refer... READ MORE

In the past decade, running technology has sprinted ahead faster than ever. In fact, it’s so fast that some models have been deemed too advanced for fair competition. These so-called illegal running shoes have sparked debates about “shoe doping,” performance enhancement, and what truly defines a level playing field. From carbon-plated soles to ultra-tall stack... READ MORE

I’m sure all runners are looking forward to this season’s cool weather, scenic routes, and a calendar full of fun fall races. In this blog, we’re getting into exactly why fall is the best running season and the perks of running in fall races! Perfect Running Weather The heat and humidity this past summer were... READ MORE

Runners and sports enthusiasts may wear sneakers without giving it another thought other than how they serve them for a run. However, athletic shoes serve more than just as an aid for runners or athletes. There’s a whole ecosystem called the reuse economy where the footwear drives not only environmental sustainability, but also entrepreneurship. In... READ MORE

The following are some facts about the planet and waste. As you likely know, at present, about 8.2 billion people are living on Earth. But did you know that one of the biggest contributors to waste is the fashion industry? It creates 100 to 150 billion articles of clothing for 8.2 billion people. If you... READ MORE

Upcycling and recycling are two methods of reuse critical to living a sustainable life. But what does it mean to upcycle vs recycle? And perhaps most importantly, what’s the true impact when you upcycle and recycle? What is Recycling? Recycling is the method of gathering, processing, and reusing materials that would otherwise be considered waste... READ MORE

At the start of your running journey, it might seem like all you need is a pair of sneakers. And while that’s technically true, there’s a whole lot more that goes into the experience of becoming a runner. From gear to gadgets, you can be walking away with quite the whole in your pocket after... READ MORE

Is your retail store stuck in 2019? If so, your branding strategies may not include conscious marketing and sustainability. It’s apparent that climate change has shifted from being a future problem to a right now problem. The top athletic brands are aware that fast fashion is harming our planet, and we’ve also witnessed the rise... READ MORE