WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Running is as good as (or better than) therapy for a lot of people. That’s not to mention the myriad physical benefits of staying in shape by engaging in the oldest exercise known to mankind. And if you can fit in some nice views of the American landscape? Well, life sure is grand. We’ve scoured... READ MORE

When you’re running during a perfect fall day or crushing your miles for the week, you may not consider CO2 emissions. But did you know that your favorite running shoes have a hidden cost? Unfortunately, it’s true. The CO2 emissions have an environmental and life impact when they end up in landfills. CO2 emissions refer... READ MORE

In the past decade, running technology has sprinted ahead faster than ever. In fact, it’s so fast that some models have been deemed too advanced for fair competition. These so-called illegal running shoes have sparked debates about “shoe doping,” performance enhancement, and what truly defines a level playing field. From carbon-plated soles to ultra-tall stack... READ MORE

Perhaps your spouse or partner runs, and you wondered how to start running, but then the idea floated away. If that’s happened to you, you’re in good company. Our teammate Rob De La Cruz’s father was a runner, but it wasn’t something that caught Rob’s attention—until it did. The answer to how to start running... READ MORE

I’m sure all runners are looking forward to this season’s cool weather, scenic routes, and a calendar full of fun fall races. In this blog, we’re getting into exactly why fall is the best running season and the perks of running in fall races! Perfect Running Weather The heat and humidity this past summer were... READ MORE

Runners and sports enthusiasts may wear sneakers without giving it another thought other than how they serve them for a run. However, athletic shoes serve more than just as an aid for runners or athletes. There’s a whole ecosystem called the reuse economy where the footwear drives not only environmental sustainability, but also entrepreneurship. In... READ MORE

The following are some facts about the planet and waste. As you likely know, at present, about 8.2 billion people are living on Earth. But did you know that one of the biggest contributors to waste is the fashion industry? It creates 100 to 150 billion articles of clothing for 8.2 billion people. If you... READ MORE

Upcycling and recycling are two methods of reuse critical to living a sustainable life. But what does it mean to upcycle vs recycle? And perhaps most importantly, what’s the true impact when you upcycle and recycle? What is Recycling? Recycling is the method of gathering, processing, and reusing materials that would otherwise be considered waste... READ MORE

At the start of your running journey, it might seem like all you need is a pair of sneakers. And while that’s technically true, there’s a whole lot more that goes into the experience of becoming a runner. From gear to gadgets, you can be walking away with quite the whole in your pocket after... READ MORE

Is your retail store stuck in 2019? If so, your branding strategies may not include conscious marketing and sustainability. It’s apparent that climate change has shifted from being a future problem to a right now problem. The top athletic brands are aware that fast fashion is harming our planet, and we’ve also witnessed the rise... READ MORE

Running has recently seen a rise in social popularity. Instead of just being a support, running has become a powerful way to connect with others and build community. With new running clubs popping up everywhere, we’ve put together a few ideas to help your club grow its presence and strengthen local connections. Host a Wellness... READ MORE

The long summer months are fantastic for barbeques and spending time with friends and family. However, for running retail stores can be slow. So, if you want to know how to increase sales, you came to the right place. Our answer is to focus on sustainability, community, and creative in-store events. You don’t have to... READ MORE