WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Is your retail store stuck in 2019? If so, your branding strategies may not include conscious marketing and sustainability. It’s apparent that climate change has shifted from being a future problem to a right now problem. The top athletic brands are aware that fast fashion is harming our planet, and we’ve also witnessed the rise... READ MORE

The long summer months are fantastic for barbeques and spending time with friends and family. However, for running retail stores can be slow. So, if you want to know how to increase sales, you came to the right place. Our answer is to focus on sustainability, community, and creative in-store events. You don’t have to... READ MORE

Are your old Nike sneakers gathering dust in your closet or storage bin? If the answer is yes, think about this: Each year, approximately 300 million sneakers and shoes end up in landfills, which can take more than a human lifetime to decompose! While Nike has a recycling program, let’s explore some Nike shoe recycling... READ MORE

If you’ve become a sustainable sneaker reuse movement member, have you ever wondered what happens to running shoes? One answer is that they don’t go into landfills. Annually, an eye-popping 300 million pairs of sneakers and shoes go into landfills. We have enough footwear in landfills to circle the Earth—multiple times. A second answer is... READ MORE

Shout out to our partners and friends because they know sustainable living is more urgent than ever! Daily, we hear from them about how we make it super easy for them to do something good in their communities and for the planet. Here’s a fact on which we may all agree: the smallest acts can... READ MORE

In recent years, the running community has taken a proactive stance on how to incorporate more sustainable practices. With the urgency of conserving our environment, it’s essential to actively commit to doing whatever possible to protect the planet. With all that encompasses running, one vital factor affecting our environment is what makes running possible: running... READ MORE

It’s safe to say that more people now than ever are looking to level up their lives and commit to a running journey. In today’s competitive retail environment, run specialty stores have the perfect opportunity to feed into the growing market. We’ve put together tips on how your store can increase its community engagement and... READ MORE

We’re long past the bad events of 2020, and people have gotten past their couch potato period. Now, many people want to get in shape and stay healthy. However, while the idea of finishing a marathon is fantastic, it’s daunting if you haven’t done it. That’s where your run specialty store can make a difference... READ MORE

We all know artificial intelligence is a game-changer. It continues to demonstrate its growing power and complexity. And it’s affecting all businesses—including run specialty stores. Of course, marketers understand the changes. Not a day goes by they’re not learning something new or figuring out how to leverage AI marketing. But it’s something every brand has... READ MORE

Broadly speaking, sustainability isn’t only about stopping the climate crisis. It’s also about healthier living. For example, if people move to a plant-based diet, it’s simply healthier. Fortunately, the more people understand how to embrace sustainability and improve their overall health and fitness, the better. So, how can running stories and retailers become sustainable companies... READ MORE

You may be the owner of a running retail store. You may be a runner who wants to get beyond the challenges of running alone. Or, you’re a sports team member who loves doing things with others. Whatever the case, building a running community is a powerful way to motivate, challenge, and have fun! It’s... READ MORE

You know that your running specialty store community is much more knowledgeable of things than they were even a decade ago. Of course, the vast amounts of information we have available at our fingertips have helped it happen. As a result, it’s important for the best marketing strategies to be strategic about how and when... READ MORE