WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Hey, runners and running shoe stores! We know that we live in a world where we must care for the environment. Do we need more evidence on how the climate is changing—and not for the better? Superstorms, tornadoes, hot weather when it should be cold, and cold weather when it should be warm create havoc.... READ MORE

As a running store owner, you know your store could serve as a hub of energy and community for your running community. For one, you can offer top-line merchandise runners want. But you could do more. For example, you could provide runners with IRL and virtual training tips and programs. You could host events where... READ MORE

Time to lace up your limited edition sneakers and see how they could become a way to get more foot traffic into your running shoe store or gym. Never thought of how those kicks could become a community-building opportunity for your business? Not a problem. We’ll share with you some amazing ideas about how you... READ MORE

Are you tired of running in sneakers that don’t fit right? Do you struggle with blisters, discomfort, or even injury? Well, it’s time to step up your game with custom running shoes. Not only will custom shoes fit your feet like a glove, but they’ll also help you run faster, farther, and with less pain.... READ MORE

As a running group leader, you likely have a passion for the sport and want to share that with as many people as possible. After all, who doesn’t love running? The benefits of this activity are endless. For instance, it’s an efficient way to get your cardio while clearing your head. Running allows you to... READ MORE

With all the uncertainty happening, now’s the time for community sports groups also to lead. In other words, it’s not just the large teams that could offer impactful results in your community. If you’re the executive director of a sports club, this is your time too to lead. Today, we want to share some ideas... READ MORE

If you happen to own a sports club or gym, it’s been a tough time economically. Unfortunately, the pandemic made a lot of people stay home. And then you had the massive loss of jobs and the economic toll it has taken on lives and the economy. Fitness trainers have sought different ways to earn... READ MORE

The country is moving toward reopening again, but we all know it’s not the same. Still, for health club owners and managers, opening a gym is a bit of a balancing act. For instance, you may find that you have customers who may be a bit hesitant to return to a club due to hygiene.... READ MORE

Everyone loves their local running stores. It’s where they have a chance to get their new sneakers for working out or walking. When most people walk into running stores, they’re usually dynamic places. And yes, of course, who doesn’t love a new pair of athletic shoes? Running retailers are also a place of high-energy! They... READ MORE

Sneakers moved beyond the gym and have become fashion. As a result, it’s acceptable to wear sneakers as a fashion statement, work, and even black-tie events. In short, sneakers exist as a staple in the wardrobes of people all worldwide. And yes, that includes Sneakerheads. Sneakerheads wear sneakers in differing styles, colors, and even unique... READ MORE

In the old days of marketing and communications, professionals in sports marketing learned the 4 Ps of marketing. In effect, they were Product, Place, Promotion, and Price. Those elements remain relevant today for sports teams and clubs that want to stay ahead of the curve. As we know, it’s essential to for competing in promoting... READ MORE

If you’re a running shoe retailer, then you’ve probably dealt with issues of excess inventory. In short, it could become a lot to handle, not to mention, money down the proverbial drain. What if there was a way to do something good for your local community with unwanted running shoes? Further the CSR program increases... READ MORE