If you’ve spent any time around experienced runners, you’ve probably heard them talk about their “rotation.” One pair for long runs, one for speedwork, and so on. Maybe they even have another for recovery days. But what exactly is a running shoe rotation, and is it something you really need to worry about? Whether you’re... READ MORE

When people search for “jobs sustainability” because they’re looking for opportunities as energy engineers, scientists, or corporate executives, they don’t realize that jobs sustainability can begin in faraway markets, towns, and small micro-enterprise spaces. For many people, selling shoes and sneakers is a way to earn a sustainable income in a place with very limited,... READ MORE

Carbon-plated running shoes have gone from elite marathon secret to mainstream race-day staple, and for good reason. Thanks to spring-loaded foams, carbon fiber plates, and aggressive rocker designs, today’s carbon race shoes are helping runners of all levels improve efficiency, conserve energy, and chase new personal bests. But not all carbon-plated shoes deliver the same... READ MORE

Trail running shoes in 2026 are more advanced and specialized than ever before. Whether you’re tackling rocky singletrack, logging ultra trail miles, or bouncing between pavement and dirt, the best trail running shoes are designed to protect your feet, improve stability, and keep you comfortable over long distances. But anyone who’s spent some time in... READ MORE

Foot pain and running injuries don’t just slow you down—they can derail your entire fitness routine. Whether you’re dealing with plantar fasciitis, knee pain, or persistent shin splints, choosing the right running shoes can make a real difference. No shoe can replace proper training, injury rehab, or medical care. Still, research-backed footwear designed for specific... READ MORE

Ultramarathons push every part of your body and mind to their limits, and your footwear plays a huge role in helping you cross the finish line. The best ultramarathon shoes aren’t just well-cushioned or lightweight. They’re built to support miles of varied terrain, manage swelling feet, absorb constant impact, and keep you moving efficiently long... READ MORE

You don’t need a massive ad budget to grow your gym’s membership or strengthen your community presence. In fact, some of the best gym marketing ideas are the ones that cost nothing upfront. All they require is creativity, consistency, and a willingness to connect with people authentically. Whether you’re an owner opening a new gym,... READ MORE

Running is as good as (or better than) therapy for a lot of people. That’s not to mention the myriad physical benefits of staying in shape by engaging in the oldest exercise known to mankind. And if you can fit in some nice views of the American landscape? Well, life sure is grand. We’ve scoured... READ MORE

Perhaps your spouse or partner runs, and you wondered how to start running, but then the idea floated away. If that’s happened to you, you’re in good company. Our teammate Rob De La Cruz’s father was a runner, but it wasn’t something that caught Rob’s attention—until it did. The answer to how to start running... READ MORE

I’m sure all runners are looking forward to this season’s cool weather, scenic routes, and a calendar full of fun fall races. In this blog, we’re getting into exactly why fall is the best running season and the perks of running in fall races! Perfect Running Weather The heat and humidity this past summer were... READ MORE

At the start of your running journey, it might seem like all you need is a pair of sneakers. And while that’s technically true, there’s a whole lot more that goes into the experience of becoming a runner. From gear to gadgets, you can be walking away with quite the whole in your pocket after... READ MORE

Running has recently seen a rise in social popularity. Instead of just being a support, running has become a powerful way to connect with others and build community. With new running clubs popping up everywhere, we’ve put together a few ideas to help your club grow its presence and strengthen local connections. Host a Wellness... READ MORE