Jackie Finston
Marketing & Sustainability Specialist

Jackie's latest articles

Taking a Sustainable Step to Celebrate Earth Day

Earth Day is right around the corner, so you know what that means… time to give back to the very planet we live on! It should all be our duty every day to make conscious choices to protect our planet, but especially as we celebrate Earth Day. With prevalent issues arising such as climate change,... READ MORE

Small Steps, Big Impact: Sustainable Living with Sneaker Reuse

Shout out to our partners and friends because they know sustainable living is more urgent than ever! Daily, we hear from them about how we make it super easy for them to do something good in their communities and for the planet. Here’s a fact on which we may all agree: the smallest acts can... READ MORE

Run Smarter: Running Gear Essentials

Running is an amazing form of exercise and is extremely rewarding. Whether you’re just starting off in your running journey or have been hitting the trails for years, investing in your running gear essentials is crucial in enhancing your overall experience. From the correct pair of sneakers to smaller accessories, we’re getting into all the... READ MORE

How to Build Your Race Roster & Change Lives

Putting together and organizing marathons or road races is a big task. For one, it means you have to plan meticulously. But you also have to recruit runners and make the experience memorable. It’s especially true if you want to develop a race roster that includes newbies running pros and people who care about social... READ MORE

How to Run Faster: Doing Your Best Run

Hey Runners! Have you ever watched the start of a race, saw a marathoner sprint from the starting line, and thought, “I wish I was that fast”? Well, you’re not the only one! Whether you’ve been running for years or just bought your first pair of running shoes, the idea of how to run fast... READ MORE

How to Stay Motivated When Training for a Race

Starting the journey of training for a race is an exciting adventure, brimming with anticipation, dedication, and a determination to push our personal limits. Whether you’re preparing for your first 5K, aiming to take on a marathon, or tackling the challenges of an ultramarathon, the journey to the finish line is lined with endless steps,... READ MORE

Easy Tips to Start your Running Journey

Hey future marathoner! Are you ready to lace up your sneakers and take a leap into the world of running? Whether you’re looking to shed a few pounds, clear your mind, or embrace the great outdoors, putting your sneakers on is the first step. We understand that diving headfirst in your running journey can be... READ MORE

Eco-Conscious Marketing: Promoting Sustainability

Running stores and retailers understand that trends come and go quicker than the latest Instagram Stories. Still, something is changing, and it’s not a trend that’s here today and gone tomorrow. Eco-conscious marketing is a phrase that resonates with the public, and it’s a game-changer for brands that master it. This kind of marketing isn’t... READ MORE

Sustainable Methods in 2024

In the running world, every step counts. Not just in miles but in the overall impact we as runners are making. Beyond the joy of crossing the finish line and reaching a new personal record, every step we take has an impact on the environment. That’s why this year we need to make sustainability more... READ MORE

Running Shoe Stores Can Lead the Way to a Greener Future

Hey, runners and running shoe stores! We know that we live in a world where we must care for the environment. Do we need more evidence on how the climate is changing—and not for the better? Superstorms, tornadoes, hot weather when it should be cold, and cold weather when it should be warm create havoc.... READ MORE

Sustainable Tips to Keep Your Running Gear in Good Condition

For us runners it’s important that we have all the right gear for our next run or big race. The problem with that? The detrimental effects on the environment purchasing new gear can cause. The apparel and footwear industries together contribute 8% of the greenhouse gas emissions released annually. A staggering 66% of those clothing... READ MORE

The Benefits of Joining A Running Club

Hey there fellow runners! Did you just move or are you new to your city and looking for like-minded individuals with the same love of running as you? Or are you looking to step up your fitness and running game? Well, look no further because we’ve dived in on the benefits of joining a running... READ MORE

SMART. SIMPLE. SUSTAINABLE.​

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