WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

We all know artificial intelligence is a game-changer. It continues to demonstrate its growing power and complexity. And it’s affecting all businesses—including run specialty stores. Of course, marketers understand the changes. Not a day goes by they’re not learning something new or figuring out how to leverage AI marketing. But it’s something every brand has... READ MORE

Putting on a running event is a massive production. Yet amidst the excitement, there’s a vital aspect often overlooked: sustainability. As our world embraces a greater commitment to our environment, integrating sustainable practices into every aspect of our lives, including sports, has become crucial. We’re getting into exactly how races can put their green foot... READ MORE

Broadly speaking, sustainability isn’t only about stopping the climate crisis. It’s also about healthier living. For example, if people move to a plant-based diet, it’s simply healthier. Fortunately, the more people understand how to embrace sustainability and improve their overall health and fitness, the better. So, how can running stories and retailers become sustainable companies... READ MORE

Running stores and retailers understand that trends come and go quicker than the latest Instagram Stories. Still, something is changing, and it’s not a trend that’s here today and gone tomorrow. Eco-conscious marketing is a phrase that resonates with the public, and it’s a game-changer for brands that master it. This kind of marketing isn’t... READ MORE

In the running world, every step counts. Not just in miles but in the overall impact we as runners are making. Beyond the joy of crossing the finish line and reaching a new personal record, every step we take has an impact on the environment. That’s why this year we need to make sustainability more... READ MORE

As we step into a new year, we’re greeted with a wave of fresh opportunities, new perspectives, and a burst of motivation. If you’re gearing up to give health and fitness the attention it deserves in the upcoming year, know that you’re not alone. Whether you’re already a fitness enthusiast or just embarking on this... READ MORE

You may be the owner of a running retail store. You may be a runner who wants to get beyond the challenges of running alone. Or, you’re a sports team member who loves doing things with others. Whatever the case, building a running community is a powerful way to motivate, challenge, and have fun! It’s... READ MORE

We’re getting into all things’ nutrition today! Fueling your body and intaking the correct nutrients can make or break your run. Running exerts an intense amount of energy, depleting nutrients from your body. Whether you’re a newbie in the running world or a long-time marathoner, making sure your body is properly nourished is essential. Let’s... READ MORE

You know that your running specialty store community is much more knowledgeable of things than they were even a decade ago. Of course, the vast amounts of information we have available at our fingertips have helped it happen. As a result, it’s important for the best marketing strategies to be strategic about how and when... READ MORE

Hey marathoners! Setting your sights on completing a marathon is a significant goal for many runners. As a result, preparing for these esteemed races demands a lot of time and unwavering dedication. With this year’s marathon season in full effect, we’ve got the top 10 bucket list marathons you’ll want to add to your list!... READ MORE

Hey, runners and running shoe stores! We know that we live in a world where we must care for the environment. Do we need more evidence on how the climate is changing—and not for the better? Superstorms, tornadoes, hot weather when it should be cold, and cold weather when it should be warm create havoc.... READ MORE

For us runners it’s important that we have all the right gear for our next run or big race. The problem with that? The detrimental effects on the environment purchasing new gear can cause. The apparel and footwear industries together contribute 8% of the greenhouse gas emissions released annually. A staggering 66% of those clothing... READ MORE