WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Let’s say you’ve been a runner for a while. Perhaps you’ve done plenty of K1s or even marathons. So, what next? We have an idea for you if you want to amp up your challenges. It’s called hill running. You might think of it as a tough challenge, and it is, but it’s also a... READ MORE

Starting the journey of training for a race is an exciting adventure, brimming with anticipation, dedication, and a determination to push our personal limits. Whether you’re preparing for your first 5K, aiming to take on a marathon, or tackling the challenges of an ultramarathon, the journey to the finish line is lined with endless steps,... READ MORE

We’re long past the bad events of 2020, and people have gotten past their couch potato period. Now, many people want to get in shape and stay healthy. However, while the idea of finishing a marathon is fantastic, it’s daunting if you haven’t done it. That’s where your run specialty store can make a difference... READ MORE

Hey future marathoner! Are you ready to lace up your sneakers and take a leap into the world of running? Whether you’re looking to shed a few pounds, clear your mind, or embrace the great outdoors, putting your sneakers on is the first step. We understand that diving headfirst in your running journey can be... READ MORE

We all know artificial intelligence is a game-changer. It continues to demonstrate its growing power and complexity. And it’s affecting all businesses—including run specialty stores. Of course, marketers understand the changes. Not a day goes by they’re not learning something new or figuring out how to leverage AI marketing. But it’s something every brand has... READ MORE

Putting on a running event is a massive production. Yet amidst the excitement, there’s a vital aspect often overlooked: sustainability. As our world embraces a greater commitment to our environment, integrating sustainable practices into every aspect of our lives, including sports, has become crucial. We’re getting into exactly how races can put their green foot... READ MORE

Broadly speaking, sustainability isn’t only about stopping the climate crisis. It’s also about healthier living. For example, if people move to a plant-based diet, it’s simply healthier. Fortunately, the more people understand how to embrace sustainability and improve their overall health and fitness, the better. So, how can running stories and retailers become sustainable companies... READ MORE

Running stores and retailers understand that trends come and go quicker than the latest Instagram Stories. Still, something is changing, and it’s not a trend that’s here today and gone tomorrow. Eco-conscious marketing is a phrase that resonates with the public, and it’s a game-changer for brands that master it. This kind of marketing isn’t... READ MORE

In the running world, every step counts. Not just in miles but in the overall impact we as runners are making. Beyond the joy of crossing the finish line and reaching a new personal record, every step we take has an impact on the environment. That’s why this year we need to make sustainability more... READ MORE

As we step into a new year, we’re greeted with a wave of fresh opportunities, new perspectives, and a burst of motivation. If you’re gearing up to give health and fitness the attention it deserves in the upcoming year, know that you’re not alone. Whether you’re already a fitness enthusiast or just embarking on this... READ MORE

You may be the owner of a running retail store. You may be a runner who wants to get beyond the challenges of running alone. Or, you’re a sports team member who loves doing things with others. Whatever the case, building a running community is a powerful way to motivate, challenge, and have fun! It’s... READ MORE

We’re getting into all things’ nutrition today! Fueling your body and intaking the correct nutrients can make or break your run. Running exerts an intense amount of energy, depleting nutrients from your body. Whether you’re a newbie in the running world or a long-time marathoner, making sure your body is properly nourished is essential. Let’s... READ MORE