WE GUIDE YOUR TEAMS IN MORE THAN JUST SNEAKER SUSTAINABILITY!

Ultramarathons push every part of your body and mind to their limits, and your footwear plays a huge role in helping you cross the finish line. The best ultramarathon shoes aren’t just well-cushioned or lightweight. They’re built to support miles of varied terrain, manage swelling feet, absorb constant impact, and keep you moving efficiently long... READ MORE

In the past decade, running technology has sprinted ahead faster than ever. In fact, it’s so fast that some models have been deemed too advanced for fair competition. These so-called illegal running shoes have sparked debates about “shoe doping,” performance enhancement, and what truly defines a level playing field. From carbon-plated soles to ultra-tall stack... READ MORE

At the start of your running journey, it might seem like all you need is a pair of sneakers. And while that’s technically true, there’s a whole lot more that goes into the experience of becoming a runner. From gear to gadgets, you can be walking away with quite the whole in your pocket after... READ MORE

For many entrepreneurs and athletes, looking to open a gym is a career goal. It’s the idea of helping people progress on their fitness journeys with carefully planned programs and education about the benefits of exercise that they love.  Like any business, opening a gym requires many different financial and legal steps. You’ll need to... READ MORE

While running has been a part of history for thousands of years, it hasn’t been around for that long for all genders. For the past one hundred years, women runners have had to fight not only to participate in the sport of running but also to get acclaim. Women, once declared “too fragile” or “unfit,”... READ MORE

Running is an amazing form of exercise and is extremely rewarding. Whether you’re just starting off in your running journey or have been hitting the trails for years, investing in your running gear essentials is crucial in enhancing your overall experience. From the correct pair of sneakers to smaller accessories, we’re getting into all the... READ MORE

Putting together and organizing marathons or road races is a big task. For one, it means you have to plan meticulously. But you also have to recruit runners and make the experience memorable. It’s especially true if you want to develop a race roster that includes newbies running pros and people who care about social... READ MORE

If you’re a woman who wants to celebrate, continue to do the work, and empower yourself and others, then you might want to visit Every Woman’s Marathon, known as the Milk Marathon. Our team wants to give this great marathon a shout-out and share info on this great group with our followers. The Milk Marathon... READ MORE

Everyone knows that running a marathon is a significant life milestone. Completing the 26.2 miles is no easy feat, and it’s filled with challenges—especially for newbies. That said, run specialty stores can play a pivotal part in helping new runners prepare for their road races, including marathon training. By providing support and resources, run specialty... READ MORE

Hey Runners! Have you ever watched the start of a race, saw a marathoner sprint from the starting line, and thought, “I wish I was that fast”? Well, you’re not the only one! Whether you’ve been running for years or just bought your first pair of running shoes, the idea of how to run fast... READ MORE

Let’s say you’ve been a runner for a while. Perhaps you’ve done plenty of K1s or even marathons. So, what next? We have an idea for you if you want to amp up your challenges. It’s called hill running. You might think of it as a tough challenge, and it is, but it’s also a... READ MORE

Starting the journey of training for a race is an exciting adventure, brimming with anticipation, dedication, and a determination to push our personal limits. Whether you’re preparing for your first 5K, aiming to take on a marathon, or tackling the challenges of an ultramarathon, the journey to the finish line is lined with endless steps,... READ MORE