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Linda N. Spencer
Lead Content Strategist & Copywriter

About Linda N.

Storyteller for Sustainability & Social Impact

Linda N. Spencer is a storyteller, author, and advocate for a better world. At Sneakers4Good she brings her love of storytelling and strategy to show how reusing sneakers can drive big change.

With years of experience helping organizations find new ways to make an impact, Linda has seen firsthand how communities thrive when purpose and sustainability come together. In her sustainability research and writing for Sneakers4Good she gives organizations the tools to turn small actions into lasting impact.

Linda believes the reuse economy isn’t just about keeping millions of sneakers out of landfills—it’s about creating opportunity, reducing waste and showing every step can make a difference. Through her writing and creative campaigns, she connects people to stories of resilience, community and global good.

For Linda sustainability is personal. It’s about making today’s choices better for tomorrow—for organizations, the planet we all share and global communities.

Linda N.'s latest articles

Run Specialty
If you want to get your brand on the map, consider building a running community. Learn seven tips to ensure success!

7 Tips for Building a Running Community

You may be the owner of a running retail store. You may be a runner who wants to get beyond the challenges of running alone. Or, you’re a sports team member who loves doing things with others. Whatever the case, building a running community is a powerful way to motivate, challenge, and have fun! It’s... READ MORE
Sustainability

Two of the Best Marketing Strategies for Running Stores

You know that your running specialty store community is much more knowledgeable of things than they were even a decade ago. Of course, the vast amounts of information we have available at our fingertips have helped it happen. As a result, it’s important for the best marketing strategies to be strategic about how and when... READ MORE
Road Races

10 Bucket List Marathons in the United States

Hey marathoners! Setting your sights on completing a marathon is a significant goal for many runners. As a result, preparing for these esteemed races demands a lot of time and unwavering dedication. With this year’s marathon season in full effect, we’ve got the top 10 bucket list marathons you’ll want to add to your list!... READ MORE
Run Specialty

7 Tips for a Sustainable Running Store and Thriving Community

As a running store owner, you know your store could serve as a hub of energy and community for your running community. For one, you can offer top-line merchandise runners want. But you could do more. For example, you could provide runners with IRL and virtual training tips and programs. You could host events where... READ MORE
Giving Back

How Running Retailers Give Back

Running retailers have a bigger goal in mind than just selling the latest sneakers. They want to leave a positive, lasting mark on the communities they’re part of and the lives they touch. These stores are on a mission to use their influence within their communities for the greater good. Whether it’s supporting local food... READ MORE
Training
Discover 10 realistic tips for how to lose weight naturally.

How to Lose Weight Naturally

Tired of scrolling on social and being bombarded with unrealistic body images and standards? And are you also tired of ads for losing weight—overnight? Psst…it can’t happen. That’s not how the body works. Worry no more. We’re going to give you 10 realistic tips for how to lose weight naturally and the right way. 1.... READ MORE
Sustainability
Effectively increase gym membership with these eleven strategies.

11 Strategies to Increase Gym Membership

Increasing gym memberships can feel like an uphill treadmill sprint. With plenty of online and in-person fitness options, how does your gym achieve its membership quota? Besides offering top-of-the-line gym equipment and keeping a knowledgeable fitness staff, there are other tactics you can use to attract a larger membership base. Every gym is different, so... READ MORE
Training

Top 5 Qualities Every Runner Needs to Succeed

When you love running, immersing yourself entirely in that single activity is easy. The key to success is finding the areas where you excel and those where you could use fine-tuning. So, we’ll explore the qualities every runner needs in this post. If you’re a runner, when you step back and look at your performance... READ MORE
Road Races

When to Replace Running Shoes: 4 Things to Look For

Choosing the right running shoes is crucial to maintaining your health as a runner. By wearing athletic shoes with the right support and cushion, you’re able to prevent injuries and achieve your distance goals. If you have a pair of running shoes you love, chances are you get a lot of use out of them.... READ MORE
Road Races

More Tips for Preparing for Running Alone in a Marathon

Recently we shared the story of our teammate, Courtney, was preparing and running alone for the Marine Corps Marathon. It inspired us to write a two-part piece about preparing to run a marathon alone. Well, it’s going to become a three-part series. For personal reasons, Courtney decided not to run the marathon at this time.... READ MORE
Road Races

Running in Cold Weather: Staying Warm

Even when it’s freezing outside, many runners still get their miles in by running in cold weather. While it may not be your first instinct to lace up your sneakers and hit the road when the temperature drops, it’s an excellent way to get (and stay) in shape. Still, you should take some precautions before... READ MORE
Road Races

Myths About Starting a Run Club

Starting a run club seems an obvious way to get people moving more. But will you find enough runners to make a team? Will other groups think you’re poaching members? In this article, we debunk some of the most common myths. So, if you’ve thought about launching a new running club, help reduce running injuries,... READ MORE

SMART. SIMPLE. SUSTAINABLE.​

When you partner with Sneakers4Good, not only are you being social responsible and helping to keep sneakers out of landfills, but you provide innovative opportunities to families in developing countries all over the world through micro-enterprise.

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