Jackie Finston
Marketing & Sustainability Specialist

Jackie's latest articles

Top 5 Running Mistakes Beginners Make (& How to Avoid Them)

For decades, scientists and casual joggers alike debated whether or not a “runner’s high” is actually a thing. Today, we know the truth: that sudden rush of euphoria, intense clarity, and total calm is 100% real. Runner’s high is a physiological phenomenon driven by the release of endorphins as the ultimate reward for completing your... READ MORE

How to Prevent Running Injuries: A Guide for Beginners

Choosing to pick up running as a new habit is an exhilarating milestone. Whether you’re trying to get fit, clear your mind after a stressful day, or train for a local marathon—the mental and physical rewards of hitting the pavement are truly unmatched. What’s not as exhilarating is landing yourself a nasty injury, especially one... READ MORE

The Power of Customer Loyalty Programs in Running Retail Stores

The chances are you’re running retail store is continually looking for ways to attract and retain customers. So, we have a question for you. Have you ever considered creating customer loyalty programs? If not, you should consider it because they’re one of the most effective ways to develop a lasting relationship with your customers. In... READ MORE

Walking vs. Running Shoes: What’s the Difference?

Picture this: you’re itching to go on a run, but all you have are walking shoes. Did you know that running in walking shoes can result in injury? Though they may look similar, walking and running shoes are each optimized for their respective activities. Using one in place of the other (especially walking shoes in... READ MORE

How to Choose Running Shoes for Your Foot Type

If you’re a runner, you’ve likely experienced heading out for your first mile and feeling okay, and by the third mile, your knees scream. The truth is, running shoes don’t just cause discomfort. They can also cause serious injuries, which is why we’re sharing tips on how to choose running shoes for your foot type.... READ MORE

Why Running Shoe Rotation Matters

If you’ve spent any time around experienced runners, you’ve probably heard them talk about their “rotation.” One pair for long runs, one for speedwork, and so on. Maybe they even have another for recovery days. But what exactly is a running shoe rotation, and is it something you really need to worry about? Whether you’re... READ MORE

Jobs Sustainability: How Sneaker Reuse Creates Real Work Impact

When people search for “jobs sustainability” because they’re looking for opportunities as energy engineers, scientists, or corporate executives, they don’t realize that jobs sustainability can begin in faraway markets, towns, and small micro-enterprise spaces. For many people, selling shoes and sneakers is a way to earn a sustainable income in a place with very limited,... READ MORE

The Best Carbon Plated Running Shoes, According to Experts

Carbon-plated running shoes have gone from elite marathon secret to mainstream race-day staple, and for good reason. Thanks to spring-loaded foams, carbon fiber plates, and aggressive rocker designs, today’s carbon race shoes are helping runners of all levels improve efficiency, conserve energy, and chase new personal bests. But not all carbon-plated shoes deliver the same... READ MORE

The Best Trail Running Shoes for 2026

Trail running shoes in 2026 are more advanced and specialized than ever before. Whether you’re tackling rocky singletrack, logging ultra trail miles, or bouncing between pavement and dirt, the best trail running shoes are designed to protect your feet, improve stability, and keep you comfortable over long distances. But anyone who’s spent some time in... READ MORE

Running Shoes That Help With Foot Pain and Injuries

Foot pain and running injuries don’t just slow you down—they can derail your entire fitness routine. Whether you’re dealing with plantar fasciitis, knee pain, or persistent shin splints, choosing the right running shoes can make a real difference. No shoe can replace proper training, injury rehab, or medical care. Still, research-backed footwear designed for specific... READ MORE

The 10 Best Ultramarathon Shoes According to Research

Ultramarathons push every part of your body and mind to their limits, and your footwear plays a huge role in helping you cross the finish line. The best ultramarathon shoes aren’t just well-cushioned or lightweight. They’re built to support miles of varied terrain, manage swelling feet, absorb constant impact, and keep you moving efficiently long... READ MORE

6 Gym Marketing Ideas with No Upfront Cost

You don’t need a massive ad budget to grow your gym’s membership or strengthen your community presence. In fact, some of the best gym marketing ideas are the ones that cost nothing upfront. All they require is creativity, consistency, and a willingness to connect with people authentically. Whether you’re an owner opening a new gym,... READ MORE

SMART. SIMPLE. SUSTAINABLE.​

When you partner with Sneakers4Good, not only are you being social responsible and helping to keep sneakers out of landfills, but you provide innovative opportunities to families in developing countries all over the world through micro-enterprise.

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