Jackie Finston
Marketing & Sustainability Specialist

Jackie's latest articles

Eco-Conscious Marketing: Promoting Sustainability

Running stores and retailers understand that trends come and go quicker than the latest Instagram Stories. Still, something is changing, and it’s not a trend that’s here today and gone tomorrow. Eco-conscious marketing is a phrase that resonates with the public, and it’s a game-changer for brands that master it. This kind of marketing isn’t... READ MORE

Sustainable Methods in 2024

In the running world, every step counts. Not just in miles but in the overall impact we as runners are making. Beyond the joy of crossing the finish line and reaching a new personal record, every step we take has an impact on the environment. That’s why this year we need to make sustainability more... READ MORE

Running Shoe Stores Can Lead the Way to a Greener Future

Hey, runners and running shoe stores! We know that we live in a world where we must care for the environment. Do we need more evidence on how the climate is changing—and not for the better? Superstorms, tornadoes, hot weather when it should be cold, and cold weather when it should be warm create havoc.... READ MORE

Sustainable Tips to Keep Your Running Gear in Good Condition

For us runners it’s important that we have all the right gear for our next run or big race. The problem with that? The detrimental effects on the environment purchasing new gear can cause. The apparel and footwear industries together contribute 8% of the greenhouse gas emissions released annually. A staggering 66% of those clothing... READ MORE

The Benefits of Joining A Running Club

Hey there fellow runners! Did you just move or are you new to your city and looking for like-minded individuals with the same love of running as you? Or are you looking to step up your fitness and running game? Well, look no further because we’ve dived in on the benefits of joining a running... READ MORE

How to Choose the Best Road Running Shoes

Ready to hit the pavement and take your running to the next level? Well, before you do, finding the right pair of road running shoes is crucial. But, with so many options available, how do you choose the right pair? We’ve got you covered with this article on choosing the best road running shoes. So,... READ MORE

Running for Weight Loss: How to Maximize Your Results

Alright, let’s get pumped up and talk about running for weight loss! Running is an excellent way to achieve your goals if you’re looking to shed some pounds and get in shape. As you know, it’s a great cardiovascular workout. For instance, running burns calories and improves your overall health. Still, there’s more to running... READ MORE

How to Shop for Eco-Friendly Sports Products

As more and more people prioritize sustainable living, it’s no surprise that eco-friendly sports products are gaining popularity. So, whether you’re a casual gym-goer or part of a running community, you’ve got various ways to make your sports and exercise routines more sustainable. In this article, we’ll look closer at what to look for when... READ MORE

4 Simple Steps for Proper Running Form

Running is a great way for getting your heart pumping and build endurance. But if you run with poor form, it’s taxing on your joints and body. Moreover, running form a distorted or running form hinging at the hips can cause ‘runner’s knee.’ The condition is very painful. Fortunately, there are ways to prevent it... READ MORE

5 Awesome Running Tips for Beginners for a 5K or 10K

Running your first 5K or 10K can be daunting. As we know from our team members, you could get excited and nervous about it. This post is going to take you through some of the best running tips for beginners to get themselves going. (Check out how to get involved with a running community to... READ MORE

SMART. SIMPLE. SUSTAINABLE.​

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