About Kristy

Marketing That Connects. Impact That Lasts.

Kristy Fontelera-Morris is a creative-first marketer with more than 13 years of experience building purpose-driven brands across hospitality, fashion, nonprofit, and social impact. She currently serves as Director of Marketing for Sneakers4Good and GreenSneakers, leading brand strategy and campaigns that don't just convert — they connect.

At Sneakers4Good, Kristy leads marketing and brand strategy for a platform that partners with sustainability-minded organizations — including St. Jude Children's Research Hospital and the Boston Athletic Association — to give sneakers a second life while creating measurable, trackable impact. Her work blends storytelling, digital strategy, and creative direction to help partners see exactly where their footwear ends up and the good it does along the way.

That expertise was built over seven years with sister organization Funds2Orgs, where Kristy spearheaded marketing initiatives that helped thousands of nonprofits and community groups raise funds through shoe drive campaigns — from SEO-rich content strategies and digital funnels to national advertising and creative direction — while keeping shoes out of landfills and supporting global micro-enterprises.

Kristy is also a contributing author for NonProfit PRO, where she writes the monthly column Marketing IRL — a no-fluff resource for changemakers who want smarter marketing and impact that lasts.

What sets Kristy apart is her ability to blend agency-level strategy with hands-on execution, bringing a storyteller's intuition and a marketer's eye for impact to every project.

When she's not leading creative teams or writing her column, you can find her traveling the globe, hosting dinner parties, or blasting Fleetwood Mac with her two dogs at her side.