Are you ready for Earth Day? Well, if you haven’t thought about it in a while, we’ve got the info you need to ensure your running or sports club is ready. This great day is a fantastic chance to raise awareness—for your brand and also for the environment. But that’s not everything. Keep reading below and see how it’s also a chance to do something significant for your brand and the planet.
What Is Earth Day?
The first Earth Day started way back in 1970! Since that time, more than 1 billion people have participated in the events. Moreover, more than 75,000 partners around the world committed to doing something special for Earth Day. And now that the U.S. is retaking a leadership position for the environment and climate change, a lot is happening. For starters, if you want to use this special day as an opportunity to associate your sports brand with it, then check out Earth Day’s official website.
So, what does this global event mean in 2021? Well, the current presidential administration signed back up to the Paris Climate Agreement supporting the environment. That’s a big step since the U.S. is one of the leading global nations, and the world needs its commitment to helping the planet. As part of its renewed commitment, the U.S. is convening a global climate summit this year. Moreover, the U.S. decided to position climate change as part of its foreign policy and national security.
What Can My Running and Sports Group Do on This Day?
Well, for starters, mark April 22 on your calendars as Earth Day. Then you want to take action. Below find some excellent ideas and suggestions you could do to be part of this global day.
Participate in the In-Person Road Races
The U.S. is back open for business after the pandemic. And that means that more and more road races are going back to in-person, such as the Gate River Run that recently happened. Sneakers and textiles take up a lot of space in landfills. So, one of the things you could do is to let us know by dropping us a note or on social @Sneakers4Good when you hear of an in-person race. All of those sneakers should not get thrown away and you can get paid to recycle sneakers! Learn more information in the last point below about getting your budget back on track.
Join A Billion Acts of Green
We know that to have any real meaning, supporters have to take action. In other words, it’s not enough to do a social media post and say you support Earth Day and then call it a day. If you want to get your brand into the global conversation on that day, make sure you spend the day promoting and informing your supporters about climate change. You could also sign up to join A Billion Acts of Green so you could get information from the official Earth Day organization.
Volunteer to do Something
One of the best things you and your club or group members do is to sign-up to volunteer for Earth Day. As we know, there’s plenty that people could do outdoors in their communities for the environment. For example, you could spend the day at the beach picking up trash. If you don’t happen to live near the water, no worries. How about cleaning up a local park, planting a garden, or spreading the word in your community?
Make Earth Day the Day You Go Green
If you want to raise awareness for your brand, how about doing a little bit more for the environment? As we know, social responsibility is a big deal. Meaning, the public‚ and your supporters or members want to associate with socially responsible brands. So, why not create a fundraising campaign where your group plants trees? People donate, and you give it in full to planting trees. Alternatively, you could have a percentage of your fundraiser going toward planting trees.
Submit Your Act of Green for the Environment
There’s something else you could do for Earth Day, submit your act of green on the official website. You could also do a road race and have people sponsor runners for a 5K or 10K. Every dollar raised through a crowdfunding platform, or a percentage of it could support an environmental cause. In short, take this as an opportunity to brainstorm ideas with your runners and sports team. It’s a great way to get everyone and motivated to do something good through your brand!
Get Your Budget Back on Track for the Environment
Finally, we would be remiss if we didn’t say something about recycling sneakers and athletic shoes. In case you don’t know, textiles take most space in landfills, and the most significant contributors are individuals. So, you have a chance to collect gently worn, used and new sneakers in your community—keeping them out of the trash and landfills. Moreover, when you do that, you get a check issued for your favorite cause, or your sports budget, through a leading sneaker recycling program.
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