If you’re a running shoe retailer, then you’ve probably dealt with issues of excess inventory. In short, it could become a lot to handle, not to mention, money down the proverbial drain. What if there was a way to do something good for your local community with unwanted running shoes? Further the CSR program increases your brand’s visibility. And as a result, you earn more profit because your brand becomes synonymous with corporate social responsibility (CSR)?
Corporate social responsibility is something benefits both your business and your community. Moreover, all the leading brands have a robust CSR program effort because they know consumers want to patronize businesses associated with making a positive social impact.
Consumers understand that textiles harm the environment. Also, many people know brands burn or destroy their clothing or footwear. Unfortunately, it includes high-quality athletic shoes and sneakers. It’s done to retain the brand image. But, the incineration is harmful to the environment. In short, there’s a better way through CSR.
There’s a better way!
Cone Communications published a study with the following findings:
- 63 percent of the American population want businesses to lead social and environmental change.
- 87 percent would do business with a company that was active in a social cause they cared about in their lives.
- 76 percent of consumers would not do business with a company that supports issues that are contrary to their beliefs.
Running Retailer Program
One of the great things about a sneaker recycling is that it’s innovative. Program leaders understand how to help your running shoe retailer brand get leverage in your community. Here’s how one CSR program works:
- Get your sales samples, customer returns, hash lots, overstock and factory defects together.
- Call a company with a running retailer program.
- Get a check issued by to your favorite charity or cause.
- Ask your nonprofit partner to help you promote the financial donation made to the organization in your name.
That’s it. It’s simple, and many other retailers have already leveraged their brands in their communities with CSR.
To find out more about the Running Retailer Program, call 407-930-2979.
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